The tactical differences are stark. Over the past 24 months, the average allocations to equities for private wealth clients has grown by 4 percentage points, from 52% to 56%. For nonprofits, it has hardly shifted at all.
The rise in equities for private wealth investors has been cannibalizing exposure to cash, fixed income, and alternatives (e.g., private credit and REITs). Will rebalancing finally occur in 2026? Given recent shifts in industry exposure (see below), we are disinclined to believe this, barring a large market correction that ipso facto rebalances portfolios for these asset owners.
Industry view: Where the money is flowing
The run in equities has been largely tech- and AI-driven. The Research Desk wanted to investigate what this has meant tactically: Have investors shifted where their money is?
An unequivocal yes. We examined book value allocations, which reveal tactical moves over the past 12 months. Consumer stock exposure has declined steeply, while technology and communications stock holdings have surged. The distinction matters: book value reflects actual purchase decisions and active allocation changes, whereas market value can shift simply due to price appreciation. What we’re seeing isn’t passive drift but deliberate repositioning.
(Note: Many tech darlings have underperformed the broader market YTD. The Research Desk investigated whether asset owners have trimmed their portfolios accordingly in early 2026. Holdings data show this is not the case.)